For baby business owners, TikTok ability not assume like a cardinal abode to administer business efforts, but the micro-video belvedere has alien new initiatives to advice baby businesses grow. In accession to a contempo accord with Shopify, which allows businesses to advertise articles anon on the platform, TikTok has focused on highlighting the means it can abutment SMBs. These initiatives include:
In July, 2020, TikTok appear the barrage of the “Back-to-Business” ad acclaim program. This affairs was “designed to abutment the baby business association as they activate to clean for the future” in acknowledgment to the all-around bread-and-butter abatement the communicable created. Baby businesses about the apple could administer to accept allotment of the $100 actor in ad credits that TikTok fabricated available.
This affairs was launched alongside a few added tools, like business-specific accounts, artistic accoutrement for advertising, and a self-service Ads Manager platform. Though the Back-to-Business affairs is no best active, these initiatives apparent a notable about-face against TikTok acceptable a abundant befalling for businesses to ability new audiences in a allusive way.
This summer, TikTok appear it would added abutment baby businesses by alms free, alive workshops alleged Baby Biz Block Parties in accord with Main Street America. These workshops are brash to advise US-based baby business owners and their agents what makes TikTok a advantageous tool, how to actualize agreeable agreeable on a budget, and how to acquisition the appropriate TikTok community.
This is a different befalling for TikTok newcomers to apprehend contiguous adventures from baby business owners who accept apparent success on the platform, as able-bodied as official assembly who can accommodate apprenticeship and acknowledgment questions.
The aftermost affair is appointed for Thursday, November 18, 2021, and -to-be attendees can annals until the accident begins. Before the event, attendees are brash to actualize a TikTok annual and accustom themselves with the platform. After the event, TikTok says Block Party attendees will accept invitations to approaching appropriate events, including training alternation and 1:1 cardinal consultations.
Most recently, TikTok launched its new “Small Wins” campaign, which highlights the advance and successes that baby businesses accept accomplished application the platform. For example, the “Views Lead to Visits” video showcases a restaurant buyer called Don, who saw a huge arrival in bottom cartage to his restaurant because of his TikTok content:
Because TikTok is so focused on video content—unlike Instagram, Facebook, and Twitter, which accept historically approached video as an afterthought—it’s aberrant that the Baby Wins alternation is hosted on YouTube rather than its own platform. However, the TikTok for Business annual is abounding of tips and insights that will advice baby businesses aerate their TikTok success:
On the surface, TikTok ability assume like an app for pre-teens or an blackmail to privacy, but the absoluteness is that the belvedere has become a bold banker in the amusing media business space. Baby businesses that aren’t application TikTok are acceptable missing out on an befalling to appoint with and aggrandize their audiences. So, the catechism isn’t absolutely whether baby businesses should use TikTok, but rather how bound they can alpha leveraging TikTok’s appulse to abound their business.
Thankfully, TikTok’s Baby Business Resource Center is abounding of advice and chargeless accoutrement that baby business owners and marketers can use to hit the arena running. In accession to video templates, step-by-step guides, and all-around acumen reports, the Resource Center additionally provides data-backed success stories, trends analysis, and advice about accessible events.
Read next: Video Marketing: A Case for Baby Businesses
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